Primal Formulas are produced using only the freshest, 100% human-grade ingredients. Our poultry, meat and game are antibiotic and steroid free without added hormones. We incorporate certified organic produce, certified organic minerals and unrefined vitamins to fortify our complete and balanced diets. All Primal Formulas contain fresh ground bone for calcium supplementation. This combination of ingredients offers optimum levels of the amino acids (protein), essential fatty acids, natural-occurring enzymes, and necessary vitamins and minerals that are the building blocks for your pet's healthy biological functions. All of the ingredients found in Primal Formulas are procured from ranches and farms throughout the United States and New Zealand that take pride in producing wholesome raw foods through natural, sustainable agriculture.

When we eat well, we feel well. And the same goes for our pets. Itching, scratching, appetite woes, upset tummies and more, can all be linked to problems with food. Switching away from highly processed pet food to minimally processed, vibrant whole foods from The Honest Kitchen may be just what the doctor — or veterinarian — ordered

If your dog suffers from allergies, Pure Vita is your Solution! Pure Vita uses single source protein, is grain free, packed with whole ingredients, full of anti-oxidant fruits and vegetables, contains the "Good 4 Life System" for optimum digestion, and is naturally preserved.

We pride ourselves on being a family-owned-and-operated pet food manufacturer, bringing you high quality pet foods that you can trust feeding to your furry family members. We offer a wide range of Premium Pet Foods and formulas including Dry, Canned, Grain Free, all created with the finest ingredients. We also use the Good 4 Life formula, which is formulated to bring your pet Super Premium Nutrition. We bring you Super Premium Pet Foods, consistent products, a manufacturing facility you can trust and unparalleled customer service.

We own and operate two dry food and treat manufacturing facilities in our home state of Wisconsin — located in Mequon and Columbus. Every bag of Fromm dog and cat food originates from one of these facilities. Owning and operating our plants allows us to have full control over the quality and safety of the products we produce. Part of the overall commitment we have to you — the pet parent— and to your pet is our dedication to producing high quality, safe and consistent pet foods. We have made food safety our highest priority and have implemented HACCP (Hazard Analysis & Critical Control Points) programs in our manufacturing plants. 

Horizon Complete offers the very best value for quality combination available anywhere. Our only grain-based formula, Complete has an animal inclusion rate of 71%, is GMO, chemical preservative and growth hormone free, and has an extremely low GI which helps to regulate blood sugar, aids in disease prevention and assists in weight reduction.

We use pure, real, whole grains to give pets optimal nutrition from their food.  We choose quality, whole grains such as barley, rye and oats - no corn, potatoes or tapioca.  Each ingredient we use is chosen with care and purpose, is sourced locally, and quality is controlled from the farms we partner with straight to your family.

Your pets crave a taste of the wild. Go ahead and give them one.

Taste of the Wild produces premium, grain-free pet formulas that are based on your pet’s ancestral diet. All of our formulas rely on ingredients like quality meats and probiotics that maximize the nutritional health benefits for your pets.

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It’s the balanced diet that nature intended.